Parishioners Federal Credit Union (PFCU), Torrance, CA

Brand Identity

Parishioners was seeking a refreshing look for their rapidly expanding membership. It was important that both potential and existing members were able to immediately identify with the credit union. Cuadpro Marketing created a brand identity that incorporated stain glass within the design of all marketing materials. The stain glass not only was symbolic of the eternity of the Catholic existence, but also complimented the membership requirement that all members needed to be associated with either a Parish or Catholic school.

A new Web site design, newsletter, stationary and other related collateral materials were developed which enabled PFCU to maintain a consistent brand identity.