Parishioners Federal Credit Union (PFCU), Torrance, CA

Fall 2002 Auto Campaign (October 2002)

Parishioners Federal Credit Union wanted to attract additional auto loans from its existing membership by offering a special interest rate, tied into its annual sweepstakes. Cuadpro Marketing was hired because PFCU wanted a unique and customized concept to match the uniqueness of their auto campaign. This direct mail piece was sent to 4,761 homes.

Campaign details:

"Look at our great rates and get a chance to win!"

Campaign results:
Over $900,000 in new auto loans
Return on Marketing Investment: 325%