Vandenberg Federal Credit Union, Lompoc, CA

Membership Campaign (July 1 to October 31, 2002)

Vandenberg Federal Credit Union wanted to increase its existing membership base at three of its branch locations. A direct mailer was created and sent to non-members within a 3-mile radius of the designated branch locations. Cuadpro Marketing was hired for their extensive credit union expertise and experience. 15,000 homes received this mailing.

Campaign details:
Vandenberg Federal Credit Union offered 3 products to new members upon joining the credit union.

Campaign results:
2% response rate
Over $3.2 million in new deposits
$2.7 million in new loans
Return on Marketing Investment: 1900%